Internal links are links on your website that point to other pages of the website. Internal links is an important SEO factor, that helps search engines to understand website structure and index more pages of website. In this post, we will discover a WordPress plugin, Internal Link Building, for automatically linking between posts and pages of WordPress blog.
In an answer of a question on GoogleWebmaster channel on Youtube, MattCutts explains that Google doesn’t use URL structure as a PageRank factor. Google doesn’t worry very much about how deep a set of directories is. If a page with deep URL structure, and is linked by another page, it still gets pagerank from that page.
The heading tags H1, H2, … are used to emphasize content and by this way improve SEO strength of website. The H1 tag, the most important tag, is usually used for main topic of the web page. It is recommended that we should use only one H1 tag on per page. This causes some different ways of position H1 tag, its implementation in the header of website (blog) and the title of posts.
rel=publisher is a HTML piece that makes Google recognize (by rich snippet parser) the publisher of current page in search result. Unfortunately, the common implementation of rel=publisher by
<link> tag is not validated by W3 Validator. Although W3 validator is just a guide and we don’t have to follow 100%, but we should if we can. This post shows a simple solution to make rel=publisher become valid.
In one of my WordPress blogs, I used to divide comments into pages. The single post looked shorter than having all comments in one page and hence the page layout looked better. But comment pagination has some disadvantages and I wanted to get rid of that.
To display title meta tag in WordPress, we can use
wp_title function. But it’s not enough if you want your theme SEO friendly. In TwentyTen, TwentyEleven and Underscores (_s) themes, WordPress team has tried to solve the SEO issue by using the following code:
<title>< ?php /* * Print the <title> tag based on what is being viewed. */ global $page, $paged; wp_title( '|', true, 'right' ); // Add the blog name. bloginfo( 'name' ); // Add the blog description for the home/front page. $site_description = get_bloginfo( 'description', 'display' ); if ( $site_description && ( is_home() || is_front_page() ) ) echo " | $site_description"; // Add a page number if necessary: if ( $paged >= 2 || $page >= 2 ) echo ' | ' . sprintf( __( 'Page %s', '_s' ), max( $paged, $page ) ); ?></title>
What it does is formatting the title tag as:
- For homepage or front page: Site name – Site description
- For other pages: Page title – Site name (and maybe) – Paged
It’s ok if we just accept it. But when we go into the code, we’ll see it’s not very good:
According to Matt Cutts’s answer in his interview at Pubcon, for good SEO, the URL should contains 3-5 words. If there are more than 5 words, Google’s algorithms typically will just weight those words less and just not give you as much credit. So, we should keep our URL as short as possible, and remove all unwanted words.
Canonical link is a link tag in the header of HTML document that tells search engines the preferred location of this url. Canonical link is an useful instruction for search engines to deal with duplicate content problems. If your site has identical or vastly similar content that’s accessible through multiple URLs, this format provides you with more control over the URL returned in search results. It also helps to make sure that properties such as link popularity are consolidated to your preferred version.
Updating RSS feed to social networks like Twitter is a good way to get more traffic and backlinks for website. If you’re using Feedburner to spread your RSS feed, you can use it as a tool to update new posts to Twitter automatically with just some simple settings.
Meta description is an important factor for Search Engine Optimization (SEO). Search engines use it for display snippet in the search results. Via meta description, visitors can see a brief and concise summary of your page’s content. In WordPress, if you use SEO plugins like All-In-One SEO, it already has the built-in feature for auto generation meta description tag. But you can do it yourself without any plugins, and here it is!