The heading tags h1, h2,… are used to emphasize content and by this way improve SEO strength of website. The h1 tag, the most important tag, is usually used for main topic of the web page. It is recommended that we should use only one h1 tag on per page.
Below is the recommendations for implementing h1 tag on a WordPress website:
Homepage
On the homepage, the most important thing is the site title. And it should be the h1 tag.
However, on some websites, they want to emphasize sentence in the hero area, then that sentect can be the h1 tag. In this case, make sure you don't set the site title as a h1, because this will cause 2 h1 tags on the same page.
Single post
On a single post, we need to emphasize the content of the post, so the h1 tag should be the post title. Because of not using more than one H1 tag in one page, the site title has to be another tag (usually div or h3).
If you use a quality WordPress theme, then in most cases, the theme will take care of this for you. Also, using a theme with a semantic implementation is not enough for onpage SEO and technical SEO. You'll need a WordPress SEO plugin to do the technical SEO for you, like adding structure data or creating a sitemap. A combination of a good theme and a good SEO plugin can help you boost your ranking on Google.
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