A company’s logo design can sometimes make or break its prospects in the market. Having a great logo means that your business is capable of sending a message of what your business is trying to achieve at first glance. That logo can be converted to other types or you can create a favicon, a minimized logo, black-and-white logo, … based on it.
That said, here are some tips to help you create that perfect logo:
1. Create a Long-Lasting Impression
First impressions last, and this is exactly why your logo should make a lasting impression on your customers and the market. It should be enough to captivate the minds of people the first time they see it. This way, you’d surely entice your customers again and again by having your logo and brand image instilled in their minds.
In order to create a long-lasting impression, make sure to design a logo with a unique and fresh concept. This ensures that your logo will stand out in the sea of company logos on the market.
2. Know Your Brand
Before you start designing your logo, it’s essential to know what your brand is and what your customers should think of it. Remember that your logo must communicate with a particular set of people—your target customers and market.
Writing down what your business is all about and what can it offer to the market can help you understand what your brand is all about. In addition, you should also know your brand’s personality. Whether you want a soft or tough brand tone, knowing this can help you project your brand better to its customers and market.
All of these must be considered before starting your design, as these can be used as a guide to creating that perfect logo for your company.
3. Make Sure that It Reflects Your Business
It’s also essential to make sure that your logo reflects what your business is. The images and colors used in it should be able to represent your business and the services or products it delivers. Associating your logo design with your business can also help it create its own brand identity in a competitive market.
For example, if you’re in the jewelry business, it would be best that your logo incorporates jewelry in its design. By doing so, it will be easier for your target customers to understand your message.
4. Make Sure It’s Scalable
A great logo design should be easily scalable. Keep in mind that this will be featured on different websites and advertisements. Having a scalable logo means that it will look impressive no matter how scaled up or down your logo is. This is particularly important when your logo is scaled up to a larger proportion. Make sure that your logo doesn’t lose its sense of balance and design when scaled up or down.
5. Use Colors to Your Advantage
What colors you use for your logo can have a crucial role in determining your brand’s message. For instance, if you’ll use red as the primary color, it will send a message of aggressiveness, passion, and energy.
On the other hand, if you’ll choose blue as the primary color, it will send out togetherness and intelligence, which is also the reason why most social media channels such as Twitter and Facebook have their logos in blue.
If you want to get people’s attention, you can use bright and bold colors. However, you should also be careful about what color to use as this should represent your brand’s personality as well.
6. Be Cautious with Fonts
A simple font choice can speak a lot about a brand’s personality, but some designers don’t pay attention to this and choose typefaces randomly. Nonetheless, your font choice can definitely make or break the message you want to communicate with your audience.
For example, most toy company logo designs will most likely use handwritten fonts. This is because they want to send a message that they are a child-friendly business. On the other hand, rock music band logos are mostly designed with bold fonts to create a strong personality.
Additionally, you should also avoid using gimmicky typefaces. When possible, you should use unique fonts created specifically for your logo. Make sure that the font you choose doesn’t contradict the brand personality you want to communicate, as it can send wrong signals to your customers.
In order to create a great logo design for your business, it’s essential to know what would you want your customers to think of your brand. This should be simple, unique, and conveys your brand image clearly. If you’re still in doubt about your design, you can always ask your family, friends, and the community for opinions and suggestions, or hire a branding marketing agency. And if you’re wondering how and where to start your logo design, check out some logo design template sites like Appy Pie Design.