Email marketing is the oldest forms of marketing. As a matter of fact, email was the only reason why people loved the Internet. For a majority of web users, the best part of signing into AOL was to know the fact that after few minutes of screeching, they'd be treated with the best message "You've got mail!"
Surely, after a few decades, emails became common and web users were treated with unsolicited scams than genuine emails.
But does this mean email marketing is no longer a worthwhile tactic to promote your business and its products? NO!
Email marketing is still as effective as it was a couple of decades ago. In fact, every small-scale to large-scale websites are making use of email marketing to reach out to their target audience and improve their conversions.
Today, in this article, we are going to share some of the best WordPress newsletter plugins to help you grow your email list.
WordPress newsletter plugins
Below are the WordPress newsletter plugins that enable you to create, manage, and send newsletters directly from your WordPress website. All of them provide a convenient solution for building your email list, creating visually appealing newsletters, automating your email campaigns, and tracking their performance, all within the familiar WordPress interface.
FluentCRM is a powerful WordPress plugin that transforms your website into a robust email marketing and CRM platform. With FluentCRM, you can effortlessly manage your contacts, segment your audience, and automate your email marketing campaigns, all within the familiar WordPress dashboard. This comprehensive plugin empowers you to build and nurture strong customer relationships, increase conversions, and drive business growth.
One of the standout features of FluentCRM is its intuitive interface and seamless integration with WordPress. You can easily import your existing contacts, create custom fields, and organize your subscribers into targeted lists or segments. The plugin provides a user-friendly drag-and-drop email builder, enabling you to create visually stunning and personalized email campaigns that resonate with your audience.
FluentCRM offers advanced automation capabilities, allowing you to set up email sequences, drip campaigns, and behavior-based triggers. You can automate tasks like sending welcome emails, follow-ups, and abandoned cart reminders, saving you time and effort while delivering a personalized experience to your subscribers.
The plugin also includes detailed analytics and reporting, providing valuable insights into the performance of your email campaigns. You can track metrics such as open rates, click-through rates, and conversion rates to optimize your strategies and improve your results.
MailPoet is a popular WordPress plugin that transforms your website into a powerful email marketing platform. With MailPoet, you can effortlessly create and send beautiful newsletters, manage your subscribers, and automate your email campaigns, all within the convenience of your WordPress dashboard. This all-in-one solution simplifies the process of building and engaging with your email list, allowing you to effectively communicate with your audience and grow your business.
One of the standout features of MailPoet is its user-friendly drag-and-drop email editor, which enables you to create professional-looking newsletters without any coding skills. The plugin offers a wide range of customizable templates and blocks, allowing you to craft visually appealing emails that reflect your brand's identity. You can easily add images, text, buttons, and social media icons to create engaging and interactive content.
MailPoet provides seamless integration with popular WordPress plugins, such as WooCommerce and Contact Form 7, enabling you to effortlessly sync your customer data and enhance your email marketing strategies. You can segment your subscribers based on their interests or behaviors, ensuring that your messages reach the right people at the right time. Additionally, the plugin offers automation features, such as welcome emails, automated follow-ups, and scheduled newsletters, saving you time and effort in managing your email campaigns.
With MailPoet's detailed analytics and reporting, you can track the performance of your newsletters and gain valuable insights into open rates, click-through rates, and subscriber engagement. This data allows you to optimize your email strategies and improve your results over time.
Newsletter is a feature-rich and user-friendly solution for creating and managing newsletters directly from your WordPress website. With this plugin, you can effortlessly design and send beautiful newsletters, build your subscriber list, and engage with your audience. It provides a seamless integration with your WordPress dashboard, making it a convenient choice for website owners, bloggers, and businesses who want to harness the power of email marketing.
The plugin gives you a full control over the design and content of your newsletters. It offers a drag-and-drop editor that allows you to easily customize the layout, add images, format text, and insert dynamic elements. You can create professional-looking newsletters that align with your brand identity and captivate your subscribers.
Building and managing your subscriber list is made simple with this plugin. It offers various subscription forms and opt-in widgets that you can easily embed on your website. You can segment your subscribers based on their interests or behavior, enabling you to send targeted emails and increase engagement. The plugin also provides automation features, such as welcome emails and autoresponders, allowing you to nurture your subscribers and build strong relationships.
The plugin offers comprehensive analytics and reporting features to track the performance of your newsletters. You can monitor key metrics like open rates, click-through rates, and subscriber activity, gaining valuable insights to refine your email marketing strategy. Additionally, the plugin ensures compliance with email marketing regulations by providing double opt-in functionality and an option for subscribers to unsubscribe.
WordPress email capture plugins
MailChimp for WordPress
MailChimp for WordPress is one of the best WordPress plugins that incorporates MailChimp API. It helps you add more subscribers to your MailChimp lists using various methods. You can create good looking opt-in forms or integrate with any other form on your site, like your comment or contact form. The plugin also has shortcodes to insert in a post or a page. You can change the markup of the form and make it the way you want. This way you can style it to match your theme’s style.
- Connect with your MailChimp account in seconds.
- Sign-up forms which are good looking, user-friendly and mobile optimized. You have complete control over the form fields and can send anything you like to MailChimp.
- Seamless integration with the following plugins:
- Default WordPress Comment Form
- Default WordPress Registration Form
- Contact Form 7
- Ninja Forms
- Events Manager
- Easy Digital Downloads
MailChimp for WordPress has a premium add-on which comes with several additional benefits.
- Multiple forms (with AJAX)
- Advanced MailChimp e-commerce integration for WooCommerce
- Email notifications
- An easy way to style your forms
- Detailed reports & statistics
MailOptin is a plugin for WordPress, which focuses on lead generation and automated newsletters. The plugin is praised for its ease of use and flexibility, making it suitable for users with no coding or list-building experience. It offers various opt-in form types, including lightbox, slide-in, in-post, notification bar, and sidebar/widget forms. The plugin integrates seamlessly with popular email marketing services and provides a lead bank for subscriber data.
MailOptin's features include a clean user interface, customizable opt-in forms, exit-intent technology, new post notifications, display rules, page-level targeting, and analytics. The plugin is commended for its ability to engage subscribers through event-triggered and automated emails. Pricing options are available for different feature levels, including options for unlimited opt-in campaigns, advanced analytics, WooCommerce integration, and priority support.
For more information about MailOptin, read our detailed review.
Hustle is a versatile WordPress plugin designed to supercharge your website's marketing efforts. With Hustle, you can effortlessly create and manage a variety of attention-grabbing marketing elements, such as pop-ups, slide-ins, social sharing bars, inline forms, and more. This powerful plugin empowers you to engage with your audience, generate leads, and boost conversions, all while maintaining a seamless user experience.
One of the standout features of Hustle is its intuitive drag-and-drop editor, which allows you to easily customize and design your marketing elements without any coding knowledge. You have full control over the appearance, behavior, and targeting options of each element, ensuring a perfect fit for your website's branding and goals.
Hustle offers seamless integration with popular email marketing services, social media platforms, and CRM tools, making it a valuable asset for growing your subscriber base and expanding your online presence. It also provides detailed analytics and A/B testing functionality, enabling you to track the performance of your marketing elements and optimize them for maximum effectiveness.
Icegram is a dynamic and feature-rich WordPress plugin designed to supercharge your website's engagement and conversion rates. With Icegram, you can easily create and manage eye-catching pop-ups, action bars, toast notifications, and inline forms to capture your visitors' attention and drive them towards specific actions. This powerful plugin offers a comprehensive set of tools to help you effectively communicate with your audience, grow your email list, promote your products, and boost your website's performance.
One of the standout features of Icegram is its extensive library of pre-designed templates and themes, allowing you to create professional-looking marketing elements with just a few clicks. The plugin also offers a user-friendly visual editor that enables you to customize every aspect of your designs, including text, images, colors, animations, and behavior, ensuring they align perfectly with your brand and campaign objectives.
Icegram provides seamless integration with popular email marketing services, CRM tools, and social media platforms, allowing you to effortlessly sync your lead generation efforts and automate your marketing workflows. It also offers advanced targeting options, such as page-level targeting, time-based triggers, and exit-intent technology, ensuring your messages reach the right audience at the right time.
These are by far the best email marketing WordPress plugins that are popular for one or other reason. You can pick any of them as per your marketing strategy and audience type. If you have any other useful WordPress plugins for increasing email subscribers, don't forget to share it with us.